Transportation & Recreation

How To and Bike Rental Location Guide

History of Marshfield Community Bike Share:

The goal of the River Riders Bike Share program is to bring additional transportation and recreation options to all of Wood County. In 2021, thanks to local community sponsors, this program continues to achieve that goal by growing into the city of Marshfield. Renamed the Marshfield Community Bike Share to reflect its own community, 20 cruiser style bikes can be checked out for a rate of $1.00/hour at 4 different locations throughout Marshfield.

Bikes are available at 4 locations:

  • Wildwood Park & Zoo

  • Marshfield Clinic Health System YMCA

  • Everett Roehl Marshfield Public Library

  • Marshfield Fairgrounds

Check out our 2022 Program Report to read about our successes over the past year!

History of River Riders Bike Share:

River Riders Bike Share started in 2015 as a grassroots program offering community-donated bicycles for rent. After three years of success, in 2018 the program received grant funding for a more robust system that provides more bikes, better quality bikes, a tracking and accountability system database, and new types of bikes available. In 2020, due to the Covid-19 pandemic, Zagster, Inc. notified their partners that they had to discontinue their bike share programs. Over the next few months, new avenues were explored to bring back the successful rural program to offer innovative transportation and recreation options once again to the community. In partnership with Koloni, Inc., River Riders Bike Share returned for the 2021 season! 30 cruiser style bikes are available at 6 locations throughout Wisconsin Rapids. 3 accessible bikes are available - 2 tandem side-by-side bikes and 1 tricycle. Bikes can be checked out for a rate of $1.00/hour. Bikes are available at six locations:

  • Quality Foods West Grand Avenue

  • West Grand Avenue Bridge

  • McMillan Memorial Library

  • South Wood County White Sands Beach

  • Wisconsin Rapids Municipal Zoo

  • Henry Demitz Park

Are you interested in sponsoring Bike Share?

Bike Share is made possible by community support. Sponsorship covers the cost of one station for a year. One station includes five bikes, a locking and docking platform, Koloni App software, maintenance, storage, website, and rider database system. The total cost per station is $3,000.

Full Sponsorship $3,000: large logo on both sides of bike baskets, logo and promotion on all marketing materials, website, social media postings and at all events, and your choice of which station location you would like to sponsor.

Partial Sponsorship $1,500: logo on bike share app, promotion on all marketing materials, website, social media postings, and at all events.

Sponsorship of this program shows support of resident-lead initiatives, an alternative mode of transportation, outdoor recreation, physical activity and an overall healthy and vibrant community!

For more information on how to become a sponsor, please contact Hannah Wendels at 715-421-8530 or hannah.wendels@wisc.edu.